Running an efficient and effective event means managing lots of different moving parts. Though it can be tempting to do as much as you can yourself, are you delegating what you should? If not, you might want to ask yourself what is getting in the way of you getting rid of the tasks that you hate and focusing on the things that you'd like to prioritise? Carol Foussat, the Programme Leader of the Business Growth Programme at Cranfield School of Management, and a Director of The Little Box Office, writes a blog for us on The Art of Delegation.
For the last 17 years I have worked on, and now run, the Business Growth Programme at Cranfield School of Management. It helps smaller organisations grow - typically from half a million to £1m turnover to several times that size. One of the key things I notice again and again about what enables that growth, is delegation - the way in which leaders step up, letting go of activities that others can do and focusing on the activities that they need to do to make real change. Holding on to all the roles they used to, stops them standing back, having perspective, making important decisions and driving forward on the biggest opportunities or challenges the organisation faces. Yet, despite knowing that this is what needs to happen, so many people struggle to delegate. Why?
For some of you, there may be members of your team who are able take on your tasks. However, often with growing organisations, resources are tight, and the only way to delegate more is to work with suppliers, expecting them to take on more. The key types of supplier that can do this are IT companies, HR and recruitment companies, legal firms, and marketing and website agencies. Because they are specialists in their field, they can simply do work that people in your organisation would struggle with. Working with The Little Box Office, I have seen how small event organisers, with no IT specialist, can pass out the core operational functionality of ticket sales and administration and as a result, have in place a system that enables them to scale their offering. Instead of being dependent on one person in the organisation, if they have staff turnover, TLBO simply re-trains the new member of staff and their business can keep functioning well.
I hope this article has triggered you to think about how you work and what changes you could start now that would free up some of your valuable time. Good luck!
Carol Foussat is the Programme Leader of the Business Growth Programme. She has been working on the programme since 2005 and has helped dozens of companies transform their businesses and themselves. Carol specialised in organisational change and leadership on her MBA. She has a Professional Certificate in Executive Coaching from Henley, and an Economics MA from Cambridge University. Carol also runs a couple of Advisory Boards for business owners who want to continue their learning and development journey, facilitates group boards, and is the executive coach of many MDs of growing businesses.